Making a Scalable Translation Technique



It’s clear that translation issues in enterprise and past, and as such, it’s necessary to steadiness high quality translations with scalable language methods. In in the present day’s globalized world, firms are constantly increasing their attain and interesting with numerous audiences.

Standard, non-scalable translation packages, nonetheless, usually fail to satisfy the calls for of localization initiatives, which ends up in compromised high quality and inefficiencies — finally impacting an organization’s ROI.

Let’s discover the influence of making a scalable translation technique and dive into actionable insights on reaching scalability whereas sustaining high-quality translations.

The Must Make Your Translation Program Scalable

Firms that efficiently undertake scalable translation methods have the flexibility to deal with growing volumes of content material, numerous codecs, and a number of languages whereas sustaining effectivity and high quality.  As such, these firms witness a big discount in turnaround occasions and prices, whereas additionally reaching higher buyer satisfaction. Conversely, companies that lack this scalability wrestle with delays, errors, and inconsistent translations, leading to missed alternatives and destructive buyer experiences.

Orange, a famend multinational telecommunications firm with 260+ million clients worldwide, is a superb instance of a enterprise that efficiently scaled its translation program. The corporate partnered with Unbabel to localize its coaching program materials, net content material, newsletters, brochures, advertising and marketing supplies, and enterprise communications and Unbabel’s scalable translation engine translated greater than 3 million phrases in additional than 30 totally different language combos for Orange. From there, the two firms constructed a complete translation reminiscence that would retailer beforehand translated supply content material. Consequently, Orange might obtain constant translations and sooner turnaround occasions.

Making Your Translation Program Scalable

1. Workflow Automation

Streamline your translation course of by automating repetitive duties, akin to file dealing with, content material extraction, and formatting. Implementing automation instruments can save time, scale back errors, and allow real-time collaboration amongst stakeholders. For instance, Anuvu collaborated with Unbabel to automate a number of translation request processes, leading to a 20% lower within the common translation turnaround time.

2. Centralize Translation Administration

Undertake a strong Translation Administration System (TMS) to centralize and optimize your translation workflows. A TMS helps handle translation reminiscence, glossaries, type guides, and challenge administration, guaranteeing consistency and effectivity throughout totally different languages and initiatives.

3. Leverage Machine Translation

Embrace machine translation as a robust instrument to extend translation velocity and scale back prices. Whereas machine translation has limitations, developments in Pure Language Processing (NLP) have considerably improved its accuracy. Combining machine translation with human modifying can yield high-quality translations at scale. Actually, by leveraging machine translation and a large community of human translators, Unbabel helped Hero Gaming keep an excellent common CSAT rating of 90%.

Prime Issues When Scaling Your Translation Program

When scaling your translation program, there are a number of essential concerns to remember to make sure a profitable and environment friendly implementation. These embody:

1. High quality Assurance

Sustaining translation high quality is paramount. In an effort to assure translation high quality, firms ought to implement rigorous high quality assurance measures akin to linguistic evaluations, modifying, and proofreading to make sure correct and culturally acceptable translations.

2. Consistency

Set up a mode information and glossary to make sure consistency throughout all translated content material. Constant terminology and tone assist keep model identification and improve the person expertise.

3. Localization Workflow

Outline a streamlined localization workflow that features content material extraction, translation, modifying, formatting, and remaining evaluate, which might contribute to time financial savings and a discount in errors. For instance, Unbabel-client Photobox not too long ago arrange a base of translation filters that pull out the segments from every file that should be translated. As translations might be ordered with out human enter required to pick out the areas for translation, Photobox was in a position to keep away from errors and enhance velocity.

4. Scalable Infrastructure

Spend money on a strong TMS that may deal with growing volumes of content material, help a number of languages, and streamline challenge administration. A scalable infrastructure permits environment friendly collaboration and centralization of translation processes.

5. Linguistic Experience

Collaborate with skilled translators who’re native audio system and have experience within the goal languages and material to make sure correct and contextually acceptable translations.  For instance, Unbabel relied on the experience of its personal AI-powered tech mixed with its proprietary human translation community to efficiently obtain a 111% survey completion charge inside a two-week turnaround time.

6. Expertise Integration

Combine translation instruments, machine translation, and different related applied sciences into your workflow. Adopting instruments like automation and AI can considerably improve scalability whereas sustaining translation high quality. TuneIn, a number one streaming audio platform with 75M+ lively customers, skilled a 14% price financial savings by switching to Unbabel’s AI-powered machine translation engine.

7. Stakeholder Communication

Set up clear communication channels with stakeholders, together with translators, challenge managers, and content material creators. Clearly outline expectations, deliverables, and timelines to make sure clean collaboration and alignment.

8. Scalable Pricing Fashions

Discover versatile pricing fashions that align with the scalability of your translation program. Contemplate volume-based pricing, subscription plans, or partnerships with language service suppliers to optimize prices.

Why Translation Automation Works

Automation in translation processes provides quite a few advantages akin to accelerated translation occasions, discount in handbook errors, and seamless integration with different methods by way of APIs. Extra importantly, companies have efficiently carried out automation to realize scalability. For example, Amazon makes use of automation to translate product listings, enabling them to increase their market attain quickly.

That stated, it is very important acknowledge the pitfalls of relying solely on machine translation. Automated translation processes can typically produce inaccurate or contextually inappropriate translations, which might hurt your model repute and that is the place Unbabel comes into play.

Unbabel combines the facility of machine translation with high quality estimation applied sciences and a crowd of human translators to make sure scalable, correct translations whereas sustaining a human contact. By leveraging AI-driven high quality estimation, Unbabel can assess and enhance the standard of machine-translated content material, guaranteeing constant and high-quality translations at scale.

Construct a Scalable Translation Program with Unbabel

Making a scalable translation technique is crucial for companies aiming to achieve a world viewers and supply localized content material successfully. By implementing workflow automation, centralizing translation administration, and leveraging the facility of machine translation, firms can obtain scalability with out compromising high quality.

With Unbabel’s revolutionary method to translation, companies can make the most of a robust toolset to streamline your translation processes and contribute to your scalable translation technique. By optimizing your translation workflows and guaranteeing correct translations, you’ll be able to ship distinctive buyer experiences whereas on the identical time increasing your enterprise’s world footprint.

Request a demo to see how Unbabel will help you scale your translation program or to see Unbabel dwell in motion!

Concerning the Writer

Profile Photo of Jessica Florez

Jessica Florez

Jessica Florez is the Senior Content material Strategist at Unbabel. She has 10 years of confirmed success in content material advertising and marketing technique and growth to construct enterprise manufacturers, help world gross sales groups, drive demand for services and products. She boasts a variety of experience in each B2B + B2C built-in advertising and marketing roles, for industries that embody monetary companies, healthcare, tech (SaaS), and tour & journey. She earned her BA from the College of Central Florida, and her MFA from Hofstra College.