Privateness Preserving Google Analytics Alternate options



Hello everybody! ? Recently I’ve been restructuring my on-line presence and that included working this weblog utilizing a static website generator. Throughout this course of, I made a decision to additionally search for privacy-preserving Google Analytics alternate options. When involved with web site analytics, the default resolution most individuals attain out to is Google Analytics however there are good causes for not utilizing GA. This publish will provide you with a rundown of the totally different alternate options I got here throughout throughout my analysis. On the finish of the publish, I additionally discuss why and why not to make use of these alternate options.

1. Believable Analytics

Believable is developed by Uku Täht. So far as I’m conscious, it began in 2019 and has already gained numerous traction. The well-known Changelog podcast has additionally began utilizing it. The code behind this service is open supply and it not too long ago turned formally attainable to self-host it. “formally” implies that beforehand the code was open supply however there was no steering for individuals who needed to host it themselves. Now there are docs in place and hypothetically for those who comply with these you should have a working occasion of Believable Analytics up and working.

It’s written in Elixir utilizing the Phoenix framework.

The Person Interface is attractive. I not too long ago determined to check out their service for the Intermediate Python e book and I completely loved searching the dashboard.

Plausible Analytics


Believable begins with a 30-day limitless trial after which provides you three choices (these choices are for for those who pay month-to-month).

Plausible Pricing


You’ll be able to see a demo right here.

2. GoatCounter

In case you are on the lookout for a no-cruft resolution that’s usable even on a screen-reader then GoatCounter is your greatest guess. The writer, Martin, has written about the rationale behind this undertaking. His essential objective is to maintain GoatCounter easy and centered on the core operate that’s “counting occasions”. It’s written in Golang and the supply is obtainable on GitHub. The perfect half is that the writer is tremendous fast at responding to points on GitHub.

I wouldn’t say I’m an enormous fan of the UI however it’s usable and supplies you with all the data you want in a single cursory look.

GoatCounter UI


GoatCounter has a fairly beneficiant free plan. If you happen to get lower than 100k views monthly then you definately don’t should pay for it. I feel that is essential if we wish to promote privacy-preserving Google Analytics alternate options. When individuals are so used to getting analytics data with out paying, it’s laborious to transform them straight away and ask them to pay for a similar data. Nevertheless, I might suggest you to pay for the service for those who can afford to take action. The remainder of the worth plans look one thing like this.

Goat Counter Pricing


You’ll be able to see a stay demo right here

3. Fathom Analytics

This is one other service that has a devoted web page about why they’re a greater various to Google Analytics. I imagine they’ve been in enterprise since 2018 and are worthwhile. A model of their codebase is open supply and obtainable on GitHub. I say a “model” as a result of their open supply providing is stripped of main professional options.

The principle source-code is written in GoLang. The authors additionally discuss utilizing Laravel in sure locations however I wasn’t in a position to see Laravel within the official code-base. Perhaps I missed one thing?

The UI is just like what we noticed with Believable. It’s clear and supplies you with helpful and actionable insights straight away. The picture under is from the professional model.



There are three tiers similar to different platforms. They’re a bit costly in comparison with the opposite options I’ve talked about.

Fathom Pricing


Usually you’ll be able to see the demo on this web page however on the time of writing this text, the hyperlink wasn’t working.

4. Easy Analytics

I bear in mind seeing the launch publish for Easy Analytics on Hacker Information. They generated fairly a buzz due to their privacy-preserving and cookie-free session monitoring methodology. It’s developed by Dave Jansen and Adriaan van Rossum and it has been in enterprise since 2018. So far as I can inform, they’ve some open supply presense however their core product will not be open supply.

The UI of the service is tremendous clear. One helpful characteristic which I liked was the provision of an evening mode. There’s a small crescent icon proper subsequent to the brand which you should utilize to toggle the night time mode.

Simple Analytics Dashboard


That is the most costly service on this checklist. I don’t know if they supply something which Believable, GoatCounter or Fathom don’t present. I suppose the one factor they do present further is the API however I don’t know the way many individuals use it. That is the pricing for those who pay month-to-month.

Simple Analytics pricing

Advantages for utilizing Google Analytics alternate options

  1. Cleaner UI which makes it simple to get helpful data at a single look. The precise Google Analytics dashboard is a large number and most of the people (even me!) battle with deciphering what totally different numbers and dashboards imply. After banging my head in opposition to the wall for a bit I can now navigate the dashboard however I at all times sympathize with new Analytics customers. These alternate options make certain they will lower by means of the noise and present the information you truly care about.
  2. Capacity to add customized domains so your monitoring script will not be blocked by advert blockers by default. Google Analytics doesn’t help this and their monitoring script is blocked by all main advert blockers. This offers an edge to the choice they usually can offer you extra correct analytics.
  3. Much less invasive of the customer’s privateness. They don’t log pointless person knowledge. Most of those providers don’t use cookies both which implies that you don’t have to indicate a GDPR discover to your guests.

Points with Google Analytics alternate options

  1. Oftentimes they do a much less dependable job of removing bot site visitors so the numbers could be barely much less dependable. There isn’t any doubt that Google has been within the enterprise of detecting bot for many years. Their complete enterprise is constructed round Promoting they usually don’t wish to pay publishers for faux clicks. Due to this fact, they’ve a long time price of expertise which these firms don’t have.
  2. You often should pay for these providers. Privateness is dear. Aside from GoatCounter, all different providers I discussed are paid. In case you are working a small passion web site then you definately usually don’t wish to exit of your strategy to pay for such a service.
  3. Google can nonetheless observe your customers. Lots of people discuss utilizing privacy-preserving alternate options as a result of they don’t need Google to trace them or their guests. Nevertheless, most web sites use Google fonts and if Google needs, it already has sufficient knowledge to trace you and your guests. As as to whether Google truly makes use of font requests to trace customers is one other story.

I attempted to structure these alternate options in order that different folks know what’s on the market with regards to privacy-preserving analytics options. Do you suppose you’ll use any of those providers? If not then why? I might love to listen to your responses within the feedback under. In any other case, I’ll see you within the nest publish! ? ❤️